In a historic event, the Palau International Coral Reef Center (PICRC) revealed its new logo during the leadership meeting that took place at Palasia Hotel on December 19, 2019.
This is the the first time since its inauguration in 2001 that PICRC changes its logo. “As the current administrator of the Palau National Marine Sanctuary (PNMS), we needed a logo that represented the entire domain of our work,” stated PICRC CEO Yimnang Golbuu, “our research will no longer focus solely on corals; our new mandate appointed us to protect a much larger expanse of water for the benefit of the people of Palau. From corals to Palau’s entire exclusive economic zone (EEZ), PICRC is now complete.”
PICRC’s well-known logo used to be made up of a single triangle that signified a sail, as well as the representation of the letter P, which stands for Palau International Coral Reef Center. At the same time, illustrations of corals and fish were visible on the logo. “Our new logo still uses the symbolism of triangles; but now, we have two: one representing our research on corals and the second representing our work on the PNMS,” stated Golbuu, “Likewise, the logo is enrooted in Palauan tradition. With four smaller triangles depicted on the side, we wanted to visually represent clams; popular among our storytelling and visible at our traditional Bai. By engraving our culture into our new logo, we wanted to emphasize that PICRC is a Center dedicated to serve the people of Palau.”
PICRC’s new logo is simple, yet powerful and filled with symbolism. Yellow and Blue are the new colors that will represent PICRC, which in turn, represent the expanse of the Center’s work going from corals to the PNMS.